“Mandopop Memories” Spotify billboard wrapped around the corner of a city building

Spotify

  • Campaign
  • Advertising

A 10-Year Anniversary Campaign

A love-letter to Mandopop in the shape of a campaign.

Campaign summary: “We turned Spotify into a music time machine with the help of Mandopop singers” — 1.7M YouTube views, 91M total impressions, 218K social clicks

The Challenge

FROM FRAGMENTATION TO FLOW

Celebrating Mandopop Music

To celebrate 10 years of Spotify in Taiwan, we started the #MyMandopopMemory challenge that transported listeners back to the good ol’ days while helping them create new memories to look back to. The best part? Everyone’s favourite Mandopop artists were in on the reminiscing too!

Mandopop has been with listeners in every milestone of their lives

Through content pieces that trigger oh-so-good nostalgic feels and ones that introduce emerging music, we celebrate the diverse stories of artists and listeners 10 years into the past and future.

Mandopop Memories billboards in Toronto, Seoul and London
Mandopop Memories enamel pin cards beside a coffee and a tablet
Mandopop Memories sticker pack in a phone keyboard
Social ad celebrating 10 years of Spotify in Taiwan with portraits of Mandopop artists
Green and pink Mandopop Memories tote bags
Mandopop Memories mailer with a Spotify code and sticker sheet

Outcomes

ILLUSTRATIVE

Social first activation to a global campaign.

NEXT PROJECT

Bandlab — A visualisation of sound through motion

Outreach

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